AnalytixLabs achieves 50% enrollment growth by offering IIT iHub-certified programs through Edzor
AnalytixLabs had built a reputation for quality data science training, but we needed something to strengthen our market position. When we partnered with Edzor to offer IIT iHub-certified programs, it gave us a competitive edge we were looking for. The Vishleshan iHub IIT Patna and E&ICT IIT Guwahati partnership helped us differentiate ourselves in a crowded market, which positively impacted our enrollments. We saw a 50% increase in student enrollments within the first year. The ability to expand our course portfolio with advanced specializations in Generative AI and Cloud Computing—areas we couldn't have developed independently—was valuable. Edzor's infrastructure, from faculty coordination to the LMS, integrated well with our existing operations. The partnership gave us the credentials and scalability to grow steadily across our Delhi NCR and Bengaluru centres.
Ankita Gupta
COO - AnalytixLabs
Challenge
AnalytixLabs faced plateauing enrollment despite having a solid reputation in the data science training market.
Prospective students were overwhelmed with training options and struggled to differentiate between providers, leading to declining conversion rates.
Marketing costs were rising while enrollment remained flat, putting pressure on profitability and growth targets.
To expand their program portfolio and stand out from competitors, AnalytixLabs needed access to IIT-level curriculum and credentials, but developing these partnerships independently was resource-intensive, complex, and time-consuming.
Solution
AnalytixLabs partnered with Edzor to establish themselves as the premier destination for IIT iHub-certified tech education across multiple metros.
Gained access to certifications from Vishleshan iHub IIT Patna, E&ICT IIT Guwahati, and TIH IIT Palakkad through Edzor's established partnerships.
Integrated Edzor's Learning Management System (LMS) seamlessly across Gurgaon, Noida, and Bengaluru centres for consistent delivery.
Rapidly expanded from 5 to 12 programs by leveraging Edzor's ready-to-deploy IIT iHub curriculum and faculty network.
Leveraged Edzor's marketing support and IIT iHub brand equity to dramatically improve lead conversion rates.
Results
Since students actively seek IIT iHub-recognized certifications for career advancement, AnalytixLabs achieved 50% enrollment growth within 18 months.
AnalytixLabs expanded its market presence across three major cities with consistent IIT iHub-backed quality.
AnalytixLabs now has 2,000+ students enrolled in IIT iHub-certified programs with strong batch completion rates of 92%.
AnalytixLabs reduced program development time from 12+ months to just 3 months by leveraging Edzor's infrastructure.
Gaining access to IIT iHub certification improved AnalytixLabs' brand equity, leading to 50% higher inquiry-to-enrollment conversion rates.
Secured corporate bulk enrollment contracts from 15+ companies seeking IIT iHub-certified upskilling for employees.
Impact
AnalytixLabs now offers 12 IIT iHub-certified programs spanning Data Science, AI, Machine Learning, Cloud Computing, and DevOps.
AnalytixLabs' programs are backed by top institutes and recognized by India's leading tech employers across sectors.
AnalytixLabs has become the go-to choice for working professionals seeking career acceleration through IIT iHub credentials.
The enrollment momentum enabled expansion into premium segments and corporate training partnerships—creating new revenue streams.
Strong student outcomes and IIT iHub association positioned AnalytixLabs as a category leader, attracting students who previously considered only top-tier options.
The scalable Edzor model has given AnalytixLabs confidence to plan expansion into additional tier-1 and tier-2 cities.
