Ethans Tech increased revenue by 80% by offering IIT iHub-certified programs through Edzor
Ethans Tech was stuck in a price war with other training centres in Pune. We had good faculty and infrastructure, but students saw us as just another option. When we partnered with Edzor to offer IIT iHub-certified programs, everything changed. The Vishleshan iHub IIT Patna and E&ICT IIT Guwahati backing gave us instant credibility. We could finally charge premium fees—students were willing to pay significantly more because they saw the value in earning an IIT iHub certification. Our revenue grew by 80% in the first year, but more importantly, we attracted serious learners who were committed to their careers. Companies started approaching us directly for recruitment. Edzor handled all the complexity—curriculum, faculty coordination, certification—while we focused on delivering exceptional learning experiences. The IIT iHub partnership didn't just increase our revenue; it transformed our entire positioning in the market.
Jatin Miglani
CEO - Ethans
Challenge
Ethans Tech faced intense competition in Pune's crowded training market, where most institutes competed primarily on price rather than quality.
Students struggled to differentiate between training centres, often choosing based on discounts rather than outcomes or certification value.
Without recognized credentials, Ethans Tech couldn't justify premium pricing, leading to thin profit margins and limited growth potential.
To stand out from competitors, Ethans Tech recognized the need for prestigious partnerships, but building relationships with premier institutions like IIT iHubs independently was complex, expensive, and time-consuming.
Solution
Ethans Tech partnered with Edzor to establish themselves as Pune's premier destination for IIT iHub-certified programs.
Gained access to certifications from Vishleshan iHub IIT Patna, E&ICT IIT
Guwahati, and TIH IIT Palakkad through Edzor's established partnerships.Integrated Edzor's Learning Management System (LMS) seamlessly with their existing operations for streamlined delivery.
Mapped their existing tech training courses with IIT iHub curriculum to meet quality standards across all programs.
Leveraged Edzor's marketing support and IIT iHub brand equity to reposition from a commodity provider to a premium education destination.
Results
Since students are willing to pay more for IIT iHub-recognized certifications, Ethans Tech increased course fees by 2.5x their previous rates.
Ethans Tech expanded its reputation across Maharashtra through IIT iHub association.
Ethans Tech now has 500+ students enrolled in premium-priced programs and unlocked an additional ₹30,000 in revenue per student.
Ethans Tech achieved premium positioning in a fraction of the time and cost of building IIT iHub partnerships independently.
Gaining access to IIT iHub certification improved Ethans Tech's brand equity, leading to higher inquiry-to-enrollment conversion rates.
Achieved 85% placement rate, with students landing roles at companies like TCS, Infosys, and Wipro.
Impact
Ethans Tech now offers Advanced Certifications in Data Science with Generative AI, Cloud Computing & DevOps, and AI specializations.
Ethans Tech's programs are backed by top institutes and recognized by India's leading tech employers.
Ethans Tech's certifications have become the preccferred choice for working professionals in Pune seeking career advancement.
The revenue growth enabled reinvestment in better infrastructure, additional faculty, and expanded course offerings—creating a sustainable growth cycle.
Corporate training contracts secured from multiple companies who specifically sought IIT iHub-certified programs for employee upskilling.
